Analysis
Lagos has long been Africa's fashion capital, and a growing number of its designers are rethinking what that means.
Analysis
Local fabrics are having a moment
Aso-oke, adire, and ankara have always been present in Lagos fashion but were associated with traditional occasions. That is changing.
The secondhand market is growing up
Okirika — imported secondhand clothing — is losing its stigma, particularly among younger buyers in their twenties.
Challenges: cost and certification
Locally made, ethically sourced pieces cost more than mass-market imports — the shift is concentrated in middle-class and above-average income buyers.
Key takeaways
- Local fabrics like aso-oke and adire are being repositioned as premium everyday wear
- Secondhand clothing markets in Yaba and Tejuosho are growing
- Sustainable pieces cost more — shift is concentrated in middle-to-upper income buyers
- Most brands rely on storytelling rather than formal certification
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